Services

With a deep understanding of healthcare, I develop conversion-focused marketing content that zeroes in on the things your customers and prospects truly care about to move them through the buying cycle. Here are some of the ways I can help you reach your goals.

Content Development

Do you have great stories to share, but lack the time or expertise to produce them internally? I can spend 30 – 60 minutes with subject matter experts and create focused blog posts, case studies, white papers and more. Engage your readers with content that informs and educates.

Services include:

  • Articles
  • Blog campaigns
  • Case studies
  • White papers
  • Ebooks
  • Infographics
  • FAQs
  • Webinars

Content Strategy

All great content starts with a solid strategy. When your website, social media, print collateral and email campaigns are all aligned with your key business and customer needs, it’s a powerful combination. I can help you attract interested prospects and nurture them through the funnel until they are ready to buy with a coordinated strategy.

Services include:

  • Content audits
  • Editorial calendar development
  • Buyer persona development
  • Keyword research
  • Content strategy consultations
  • Topic planning for blog and thought leadership content

Copywriting

Drive sales or lead generation with powerful messages that persuade readers to take a specific action: download a paper, click a link, subscribe to a newsletter or read an article. Get your readers’ attention and propel them toward a buying decision with copywriting based on proven marketing methods and psychology.

Services include:

  • Brochures and flyers
  • Print and digital ad campaigns
  • Email campaigns
  • Landing pages
  • Product descriptions
  • Sales letters
  • Sales sheets
  • Video scripts

Thought Leadership

Build credibility for your leaders and become a go-to resource with high-quality thought leadership content. According to a LinkedIn survey, 89% of decision-makers say that thought leadership can be effective in enhancing their perceptions of an organization. I’ll help you develop content that is genuine, offers perspective and is supported with market-backed research that will inform your audience’s opinions or decisions.

Services include:

  • Articles
  • Op-eds
  • Guides
  • Books
  • Guest posts
  • Long-form blog articles
  • Podcasts
  • Videos
  • Webinars

Ready to talk about your project needs?

Get in Touch!