With a deep understanding of healthcare, I develop conversion-focused marketing content that zeroes in on the things your customers and prospects truly care about to move them through the buying cycle. Here are some of the ways I can help you reach your goals.
Services
Content Development
Do you have great stories to share, but lack the time or expertise to produce them internally? I can spend 30 – 60 minutes with subject matter experts and create focused blog posts, case studies, white papers and more. Engage your readers with content that informs and educates.
Services include:
- Articles
- Blog campaigns
- Case studies
- White papers
- Ebooks
- Infographics
- FAQs
- Webinars
Content Strategy
All great content starts with a solid strategy. When your website, social media, print collateral and email campaigns are all aligned with your key business and customer needs, it’s a powerful combination. I can help you attract interested prospects and nurture them through the funnel until they are ready to buy with a coordinated strategy.
Services include:
- Content audits
- Editorial calendar development
- Buyer persona development
- Keyword research
- Content strategy consultations
- Topic planning for blog and thought leadership content
Copywriting
Drive sales or lead generation with powerful messages that persuade readers to take a specific action: download a paper, click a link, subscribe to a newsletter or read an article. Get your readers’ attention and propel them toward a buying decision with copywriting based on proven marketing methods and psychology.
Services include:
- Brochures and flyers
- Print and digital ad campaigns
- Email campaigns
- Landing pages
- Product descriptions
- Sales letters
- Sales sheets
- Video scripts
Thought Leadership
Build credibility for your leaders and become a go-to resource with high-quality thought leadership content. According to a LinkedIn survey, 89% of decision-makers say that thought leadership can be effective in enhancing their perceptions of an organization. I’ll help you develop content that is genuine, offers perspective and is supported with market-backed research that will inform your audience’s opinions or decisions.
Services include:
- Articles
- Op-eds
- Guides
- Books
- Guest posts
- Long-form blog articles
- Podcasts
- Videos
- Webinars