Hi, I’m Kirsten Schneider, a writer and content strategist with more than 15 years of experience working with marketing teams at healthcare companies. My clients represent some of healthcare’s most recognized and highly regarded health systems, services, suppliers, manufacturers and technologies.
I take my cumulative industry knowledge and put it to work with each new client engagement. Whether you’re a Fortune 10 company or a fast-growth start-up, I help boost marketing results by creating content that engages decision makers and influencers at every stage of their evaluation and purchase cycle.
With a lifelong love of reading and learning, I enjoy staying on top of sales, marketing and content development trends. I take that knowledge and uncover your company’s unique value and expertise to deliver compelling content that moves readers to action.
My portfolio is a display of effective white papers, thought leadership articles, case studies, sales collateral and website content that helps B2B marketing professionals educate and convert readers. I also work with healthcare marketing agencies as a subcontractor to help them deliver marketing materials that support their clients’ needs.
Outside of work? I love to run, hike, and explore new restaurants, craft breweries and wineries around Northern California. We spend much of our free time supporting our two teens in their sports and activities, and playing with our latest Norsled rescue, an Alaskan Malamute named Captain. We’re also diehard University of Oregon football fans. Go Ducks!
Why Do Clients Work with Me?
I specialize in healthcare.
Having worked in healthcare for more than 15 years, I have deep experience in highly regulated markets and stay abreast of trends and changes. I’m able to break down complex information and present it in a clear and engaging way – whether your audience is healthcare executives, clinicians or patients.
I see the big picture.
With a strong strategic marketing and communications background, I ask insightful questions to ensure your project achieves your goals and moves your audiences to action. What are your goals? What are your audience’s biggest challenges? How will you use the content I create? I stay on top of evolving marketing trends and can discuss strategy ideas to help drive your business forward.
I get results.
Developing well-written, creative content and copy should be a given when you partner with an outside writer. I deliver value beyond the words on the page. My approach begins with understanding or helping you establish your marketing goals and KPIs for a content campaign. From there I develop content that resonates with your audiences and drives conversions, leads and growth.
I’m with you for the long haul.
Besides expecting strong marketing results, you’re probably also looking for a partner who meshes well with you and your team. Many of my clients have worked with me for 5 and even 10 years. They know I’ll represent them well when interviewing sources for projects and count on me to produce a high quality product on schedule. My clients appreciate my professionalism, advice and reliability and know I’m fully invested in their success. Read what my clients have to say.